Hera.Co is an NFPO club at the University of Waterloo, the club’s objective is to provide a community to empower young women into following their passions. This Winter 2022 semester, I have acted as the social media content manager and have been responsible for designing, planning and publishing content on the club’s social media accounts. Through my position at Hera.Co, I have been able to utilize my knowledge of design concepts and SEO marketing in order to increase user interaction and brand exposure.
Scope
- Social Media Management
- Design
- Follower Outreach
- Advertisement
- Strategy
Color
The club’s aesthetic is modern, minimalist and retro; these are the main colours that were used in the creation of the social media posts on LinkedIn, Instagram and Facebook to maintain brand consistency.
Bermuda
#84c4db
Blossom
#d5a5c5
Coal
#333333
Instagram Post
Style: Modern, Retro and Minimalist
